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Coaching Foundations · Issue 5 · Oct 24, 2023

Why Teachers Won’t Let You Coach Them Until They Know You Care

Classroom Culture and RelationshipsCoaches

Here’s something I’ve learned over the years: teachers will not let you influence them if they don’t believe you care. You can have the best strategies in the world, you can know all the research, but none of it counts if teachers don’t trust you.

When I first became a coach, I thought teachers would naturally see me as a support. A lot of them looked at me like I was there to judge them. It wasn’t until I slowed down and invested in relationships that things started to change. Teachers started opening their doors, inviting me in, and asking me to sit with them as they tried new things. And that shift didn’t come from resources or strategies. It came from creating an environment of caring.

What does an environment of caring mean in coaching?

An environment of caring is more than being friendly or “nice.” It’s how you set the tone for your coaching. Teachers need to see that you are there to support their growth, never to evaluate their performance. That means how you show up, how you communicate, and how you protect trust all count.

If you are new to a school, or if coaching is new in your building, this is even more important. Teachers don’t know what to expect yet. Some will assume the worst. That’s why you have to be intentional about building trust from the start.

In my own experience, the quickest way to create an environment of caring is to be consistent in five areas: offering support, showing care, building teacher confidence, keeping perspective, and protecting confidentiality. These five practices have been the backbone of every coaching relationship I’ve built.

A few pictures of what that looked like for me. When I started, I made a habit of sitting in on classes, taking notes, and asking open-ended questions during feedback sessions. That little habit helped teachers feel like I was listening and understanding, never simply telling them what to do. In the first weeks of school, I always made it a point to stop by each teacher’s room, say hello, and ask if they needed anything. That tiny act communicated, “I’m here for you.” I used to tell teachers, “If it doesn’t work, it’s not failure. It’s data.” That mindset helped them feel safe to experiment. And remembering my own teaching years, when plans flopped and technology failed, helped me respond with empathy in place of judgment.

Why an environment of caring changes what happens in classrooms

Trust is the soil where all coaching grows. Without it, teachers will close their doors, nod politely, and then keep doing what they’ve always done. With it, teachers will let you in, take risks, and reflect openly about their practice.

When teachers feel cared for:

  • They are more open to trying new strategies, even when it feels uncomfortable
  • They share challenges in place of hiding them
  • They see you as a partner, never as someone sent to “fix” them
  • They build confidence, which directly impacts student learning

When you create this kind of environment, coaching stops being something extra and starts becoming part of the culture. That is where the shift in instruction comes from, because a teacher who feels safe will try the strategy, and a teacher who tries the strategy gives students a different lesson than the one they would have gotten.

How do you create an environment of caring?

These are the five practices I come back to in every building. Not every teacher will run to you for help, and that’s okay. Some may not be ready. The download walks through each practice with the stories behind it, including how I had open conversations with administrators about confidentiality so they knew I wouldn’t be reporting on individual teachers.

The filled-in tool: Environment of Caring Reflection GuideThe full issue as a PDF, with the tool, the Take Action steps, and the reflection prompts. Free with your email.
Get the download
  1. 1Offer support
  2. 2Demonstrate care
  3. 3Show confidence in teachers
  4. 4Keep perspective
  5. 5Maintain confidentiality
  6. The full steps, the tool, and the Reflect and Apply prompts are in the PDF.Get the download

Want the Sprint template and the video walkthrough for this strategy? They're in the Hub.

Coaching starts with caring

At its core, coaching is about building trust, one conversation, one classroom visit, one quiet moment of support at a time. When teachers know you value them, they trust you, and once trust is there, everything else in coaching becomes possible.

Questions people ask

What is an environment of caring in instructional coaching?

It is the tone a coach sets so teachers see them as support for their growth, never an evaluator of their performance. It comes from how the coach shows up, how they communicate, and how they protect trust.

How does a coach show teachers they care?

Through consistency in five areas: offering support, demonstrating care, showing confidence in teachers, keeping perspective about classroom life, and maintaining confidentiality. Small gestures, like stopping by every room in the first weeks of school, count the most.

Why is confidentiality so important for instructional coaches?

If teachers think the coach will share their struggles with the principal or gossip about them, the coaching relationship ends before it begins. Making confidentiality a cornerstone, and saying so to administrators, builds credibility faster than anything else.

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